It is obvious that building a brand is important. A brand should bring about feelings of trust.
A component of branding is getting the word out. You can have the best brand in the world, but if no one knows it isn’t going to do you any good.
Trying to get content to be viral is very difficult, there is no set method to get something to be adopted virally.
One method is to have something funny or campy – think Numa Numa guy.
In his blog, Scoble mentions why he thinks Scott Guthrie is cool. This Red Vs Blue video detailed on Eireprenur is actually really good, funny and has the makings of a video that could go viral.