I have a couple of posts concerning the blogging and the correct level of transparency, and how companies treat the sharing of information and levels of transparency and secrecy, depending on their focus on their partners. Robert Scoble has a post Why Microsoft outplays Apple long term discussing the iPhoneDevCamp and the
lack non existent participation in the event from Apple.
Scoble updates his post to say:
UPDATE: John Dowdell notes that there may be a few Apple employees there, but they aren’t telling anyone they are from Apple. That changes his opinion of Apple, for the worse.
I think this fits in with the strategy that I have seen used by Apple. Apple doesn’t seem to be focused on their partners, Apple appears to be focused on Apple. I have heard from sources that were ‘partnering’ with Apple that it is a difficult relationship, and that Apple will change the rules of the engagement without really notifying the partners, or notifying them in the last minute when changes can’t really be made.
You hear people applaud Apple for their secrecy, and vilify Microsoft because of too much transparency. I think that Apple is as secret as it is, because it isn’t concerned with partners. Apple doesn’t seem to worry about sharing / spreading information about what they are working on.
Robert thinks that this strategy will not benefit them long term. Being a content developer, I tend towards distribution of information. Giving people good solid content so they know what they are working on, only helps build the marketplace.I am not saying that Apple needs to throw open their doors, and give people whatever they want, but give out the appropriate information at the right time. Apple has done well so far, but I agree with Robert, I am not sure how this strategy will work for them long term.