First off, let me say that I am a fan of the Hugh MacLeod’s of Gaping Void Microsoft Blue Monster. But I also think that it is a little over the top. It is like Nike’s ‘Just Do It’ slogan.
I understand that marketing involved, but I think this sends the wrong message. What if you aren’t Agassi, Beckham, Bill Gates, Steve Jobs or the president, does that mean you should do nothing? Go Big or Go Home?
Personally I try to put these slogans in perspective. I understand that these slogans help motivate people, but I would like to turn these slogans into something people can use everyday. Something that we can all wrap our heads around. I am reminded of the saying ‘Think Globally, Act Locally.” I kind of like the following slogans:
Nike – Just do Something
You don’t have to be a professional athlete, just get out there and do something you enjoy, something you like. You don’t even have to be any good at it. Just be active, take a walk.
Microsoft – Individually doing our best, to make our software better or Making things better one day at a time, or even I want you to kick ass.
Again just putting your best foot forward every day. Maybe it is a win in a meeting for a feature you have been pushing for, fixing that ever elusive bug, or helping a customer resolve an issue. I don’t think it is the big things, it is the sum of all the little things.
My motto at Microsoft – I will do my best to make our software and services better
I will do my best every day to make sure you have the information, content and resources you need so you can do your best. Keep in mind, I am no marketing person, and after reading this post I realize I could be way off base. Maybe people do need to Go Big or Go Home.
Personally I will be here, helping you to kick ass.