- Your browsing history, any web pages you view will be recorded
- The data you enter in online forms and search fields (This could include private financial, bank or medical information)
- Version 5 or higher – The products you purchase online
- Version 6.5 or higher – Using the search function on the Alexa website, or toolbar can redirect you to a results page on Amazon.com, and that site will collect and store your data also.
- It only collects URLs. It doesn’t scrape the page and collect information in posts or forms.
Regarding turning off the toolbar –
- It turns itself off whenever on a secure site
- Disable the toolbar using the Tool menus