“Knowledge grows when shared.” – Bhartrihari (c 450-510)
I think this quote sets the tone for my shift in how I am gauging my success with my blog. After conversations with Jeremiah Owyang, who frequently discussed building community, and reading other blogs, I noticed that I have changed what I look at first when I open the dashboard on my blog.
When I first began my blog, the metric I focused on most was Page Views, or what people were doing for me.
I’ve noticed after time, my first stop is now comments and next Technorati. I am more focused on the community that is building around my blog then the actual numbers. Sure I still check out page views, and other statistics, but checking comments first allows me to quickly respond to people that have commented on my blog.
Per Jeremiah I have also set up Google Alerts for my name, and my blog. This notifies me of posts about my blog or including name that I might not have found otherwise.
I am changing my focus what I can do for my readers. When someone comments on my blog, I want to let them know that I appreciate their reading my content, and I value their feedback. I appreciate the community they are building, and the value they are adding to my blog. I understand that the initial post that you write is a good foundation, but comments and conversations created can definitely add value.
On Technorati, I am not so much focused on rank and authority . . . ok maybe a little, but I am more focused on catching the links to my blog, not see included in my blog stats. I can then follow these links and comment on blogs that are referencing my content.
I have found that I am enjoying blogging more now that I am focusing on my community rather than my statistics. It was fortuitous that I found the quote at the top by Bhartrihari.