Once again Jeremiah Owyang, proves he knows what he is talking about when it comes to targeting communication to make maximum impact. In his post Want waves? drop a pebble, Jeremiah discusses the strategy he used to maximize the impact of news he was leaving PodTech for a position as a Senior Analyst at Forrester Research. From his post.
[The savvy communicator knows that small, targeted, conversations can yield bigger returns on energy than massive bombardments]
Jeremiah demonstrates the understanding he has for social media and web strategy that makes him so damn good at his job. He exemplifies that savvy communicator.
He started his announcement by dropping a pebble on twitter causing the initial news ripples. By the time he posted Pursuing the Web Strategy mission as a Forrester Analyst, the news was already gathering steam from the initial ripples he created.
Jeremiah is proof positive that those that work hard, and he does, reap the benefits, as he should.
Photo Credit – snowbeard / Del Olds