Toyota has created a new commercial that takes place inside, the online game, World of Warcraft. This commercial is an excellent use of technology and popular culture to promote a product. Thanks to Kiltak of [Geeks are Sexy] Technology news for the heads up.
The commercial is creative and fun. I am not into pickup trucks but would be willing to look at one after this commercial. Even if you aren’t into WOW, the commercial is still entertaining.
I find this commercial to be much more compelling, than say the Scion, a brand produced by Toyota, commercial concerning the Little Deviants. My reaction to this commercial is to now have negative connotations associated with Scion. I am sure that I am not the demographic for this commercial, because now I associate Scions with vandalizing hoodlums or punks.
The Scion commercial seems to be popular in theaters, and each time I see it, is like nails on a chalkboard. In the near future we will be purchasing a new vehicle for my wife, who drives a lot for her job. She also has to carry food product in her car. We were initially looking at the Scion as a low cost vehicle, but after these commercials are no longer evaluating the brand.