At some point in time you are going to find yourself on the wrong side of an argument, a business plan or a proposal. You’re going to encounter a situation that did not quite go the way you planned.
Anyone can display character when things go smoothly, real character is displayed while facing adversity.
With the above thought in mind I would like to commend Best Buy on their current actions. If you are not familiar with the recent chain of events on Laughing Squid:
Post on Improv Everywhere Shirt
Scott Beale posts Improv Everywhere Best Buy Blue Polo Shirts. Improv Everywhere created a shirt very similar to the Best Buy employee shirt with a logo that states Improv Everywhere. I will say that I don’t quite get the humor of Improv Everywhere, but that is not important to the story at hand.
Cease & Desist
Scott posts Best Buy Cease & Desist Letter For Blog Coverage of Parody about the cease and desist letter he received from Best Buy concerning his coverage of the Improv Everywhere Best Buy polo shirts.
Phone call and Apology
In his post Best Buy Apologies For Sending Cease & Desist Letter, Scott documents his call to the Best Buy Corporate Public Relations Group and the resulting apology letter he received.
I have to commend Best Buy on their handling of this situation. It sounds like Scott called them and had a rational conversation with them to explain his side of the story. Best Buy understood and realized that they had sent out the Cease & Desist letter inappropriately and sent out an apology.
As I said in the beginning at some point we are all going to be on the wrong side of things. This is just one example how to correct those errors when the are encountered.
Kudos to the people at Best Buy for issuing an apology, and thanks to Scott for the great reporting concerning this incident. Scott received the cease & desist letter, and instead of being reactionary, related his side of the story and was able to resolve this issue.
This is a good reminder for me concerning how to behave the next time I am on either side of this type of situation.
Photo Credits – Photos are from Laughing Squid.